Join us in this new role as CRM Manager and you’ll get the opportunity to design and deliver a CRM strategy that drives brand engagement, growth and lifetime value.
What you’ll be doing
You’ll understand and identify opportunities within the current CRM system in terms of usability and business reporting and develop effective reporting routines and systems to disseminate “one truth” to the business. You’ll plan, manage and deliver CRM strategies across both retail and trade, develop end to end CRM journey mapping, and make sure we effectively segment our customer base.
By building collaborative relationships and working with the wider team you’ll gain a greater understanding of our customer base and develop customer CRM communication plans. You’ll use insight and industry “best in class” standards to ensure continuous learning and improvement and monitor and maximise customer lifetime value strategies to ensure maximum profitability. You’ll also develop testing strategies for all aspects of the CRM and analyse and report on the effectiveness of campaigns in terms of traffic, acquisition, conversion, retention and sales.
How you will qualify for the role
Qualified to degree level in Marketing, IT or a Business-related subject you’ll have extensive experience in CRM, data marketing and email marketing; as well as experience of direct and digital marketing, ideally in similar industry. You’ll have a strong background in customer acquisition, re-engagement and retention strategies and first-hand experience of the development and implementation of a successful CRM strategy with back-end system knowledge.
With an inquisitive nature and the drive and ambition for continuous improvement you’ll need to be very hands on and flexible in terms of your approach, and definitely possess a “can do” attitude. You should be a strong team player who’s always happy to help and support others to meet team deadlines and you’ll need to be able to demonstrate your experience of managing senior stakeholders and your ability to manage and adapt to an ever-changing environment.
You’ll also have superb analytical and presentation skills combined with excellent skills in planning and project management and it’s helpful if you have an understanding and interest in the home improvement market.
What you’ll get in return
You’ll discover a challenging and rewarding team environment, the opportunity to work on some exciting projects, excellent career and development opportunities and a competitive salary and benefits package which includes pension, life assurance, 23 days holidays rising to 25 with 5 years’ service, discounts with various retailers and a generous colleague discount on our kitchen products.
Who are we?
With over 200 stores we are the UK’s largest kitchen retailer and while our focus is on creating the perfect kitchen, our true passion is design. As part of Nobia, Europe’s leading kitchen specialist, we’re lucky enough to have access to the very best design expertise in the industry, ensuring our kitchens are always on-trend and built for whatever life throws at them.
Join us and you’ll be part of more than 20 strong brands including Rixonway Kitchens, Gower and Commodore Design. We make sure our people have room to learn, evolve, and grow their skills.